The Digital Socialization Effectiveness of “Destroy The Illegal Cigarettes” at Customs and Excise Office in Surakarta

Circulation of illegal cigarettes is a crucial issue in Indonesia and getting worse during the Covid-19 Pandemic. Illegal are an alternative solution because legal too expensive. The high price caused by government regulation on excise duty. Public’s understanding about bad effects needs to be improved, health expense smoking much higher than tobacco products. Based this problem, study aims analyze effectiveness strategy Customs Excise Office Surakarta suppressing circulation through digital socialization. This type research qualitative uses design, data collection techniques observation, interviews documentation. result shows that implementation socialization suppress already effective. Digital-based suitable disseminating persuasive information. consideration strategies success supported informants’ opinions who say education important aspect can support society’s cigarettes. development technology information makes dissemination access easier unlimited. done with educational poster media, traditional performing arts held virtually, video published platforms proved effective referring total content views which more expected. Socialization improved furthermore.